“Brand safety” killed Jezebel
ALTI'll be at the Studio City branch of the LA Public Library this Monday, November 13 at 1830hPT to launch my new novel, The Lost Cause. There'll be a reading, a talk, a surprise guest (!!) and a signing, with books on sale. Tell your friends! Come on down!
Progressives: if you want to lose to conservatives, all you need to do is reflexively praise and support everything conservatives turn into a culture-war issue, without considering whether they might be right. Because sometimes…they're right.
Remember early in the Trump presidency, when conservatives all woke up and discovered that America's spy agencies – excuse me, "the intelligence community" – were dirty-tricking psychos who run amok, lawlessly sabotaging democracy? Progressives have been shouting this ever since Hoover's FBI tried to blackmail MLK into killing himself:
https://en.wikipedia.org/wiki/FBI%E2%80%93King_suicide_letter
But millions of progressives forgot about COINTELPRO, CIA dirty tricks and CIA mass spying when this "intelligence community" temporarily set out to wrong-foot Trump. Remember James Comey votive candles?
Anthropologists have a name for this phenomenon, in which one side reverses its positions because their sworn enemies have done so. It's called schizmogenesis, and it goes like this: "If they hate it, we love it":
https://pluralistic.net/2021/12/18/schizmogenesis/
Schizmogenesis is an equal-opportunity delusion. Within living memory, white evangelicals supported abortion, because their sworn enemies – Catholics – opposed it. Some of those white Boomer women who voted Trump because abortion was literally the only issue they cared about held the opposite position on abortion not so long ago – and completely forgot about it:
https://text.npr.org/734303135
The main purpose of the culture war isn't immiserating marginalized people – that's its effect, but its purpose is to distract low-information turkeys (working people) so they'll vote for Christmas (the ongoing seizure of power by American oligarchs). For the funders of conservative movement politics, the cruelty isn't the point, it's merely the tactic. The point is power:
https://pluralistic.net/2022/03/09/turkeys-voting-for-christmas/#culture-wars
Which brings me to "woke capitalism." Conservative string-pullers have whipped up their base about the threat of companies embracing social causes. They (erroneously) claim that corporations have progressive values, and that big business is thumbing the scales for causes they despise. The purpose here isn't to sow distrust of capitalism per se. Rather, it's to stampede talk-radio-addled supporters into backing the oligarchy's agenda. Remember when culture war leaders told their base to support being gouged on credit-card junk fees "to own the libs?"
https://pluralistic.net/2023/08/04/owning-the-libs/#swiper-no-swiping
That's schizmogenesis working against the conservative rank-and-file, tricking them into taking the side of a cartel of wildly profitable payment processors who are making billions by picking their pockets (credit card fees are up 40% since the covid lockdowns), because (checks notes), Target pays these profiteers a lot to process its payments, and Target sells Pride merch (no, really).
It's easy to point and laugh at conservative dopes when they're tricked into shooting themselves in the balls to own the libs. This is not a hypothetical example:
https://pluralistic.net/2020/05/28/holographic-nano-layer-catalyser/#musketfuckers
Quoted for truth:
The primary effect of brand safety is killing reality-based coverage of the news of the day, and since reality has a well-known anti-conservative bias, anything that works against the reality-based community is ultimately good for oligarchy.
